Kiss the signs of aging goodbye. Our best selling lipcolour is now available with anti-aging serum! Colour Riche Anti-Aging Serum coats your lips with rich, creamy colour and it's enhanced with L'Oréal's exclusive Anti-Aging Serum, including ProXalyne, Collagen and other powerful ingredients. Our exclusive Anti-Aging Serum instantly improves definition, fills surface lines, and creates fuller looking lips. Plus the lipstick contours for easy, precise application. Choose from 16 luxurious shades for a perfect defined, younger-looking pout.

1. Hyaluronic Acid: known for its hydrating and re-plumping properties, it helps enhance lip moisturisation while plumping and smoothing the surface of the lips.

2. Pro-xylane: developed from seven years of research by the L’Oréal Laboratories, this ultra-powerful compound is designed to strengthen the structural cohesion of skin cells and re-densify tissues.

3. Collagen: naturally present in the lips, Collagen supports the proper organisation of the skin cell matrix thus ensuring lip firmness and fullness.